Summer Giveaway Contest

Official Contest Rules

Sway Summer Giveaway Contest (“Contest”)

Official Contest Rules (“Rules”)



Contest entry starts at 3:00PM PT May 31, 2021 and ends at 11:59PM PT on June 14, 2021 (the “Contest Period”).


2. Eligibility

The Contest is open to residents of Canada (excluding Quebec) who are of legal drinking age in their province or territory of residence at the date of their entry.

Employees, representatives and mandatories (and those with whom such persons are domiciled) of  Sleeman Breweries Limited d/b/a Squeez’d Beverages (the “Sponsor”), its parent companies, subsidiaries, affiliates, prize suppliers, advertising and promotion agencies (collectively the “Contest Parties”) are not eligible. To be eligible to win, the entrant must also not be (i) an employee or contractor of a provincial or territorial liquor agency; (ii) a provincial or territorial liquor licensee; or (iii) an employee or member of the immediate family of a provincial or territorial liquor licensee. The provincial and territorial liquor agencies are not connected with this Contest in any manner whatsoever, and are not liable in any way whatsoever with respect to any matter relating to this Contest.


3. Instagram

This contest is not sponsored, endorsed or administered by Instagram.


4. How to Enter

No purchase necessary. Must be legal drinking age.

To enter the Contest: (a) Follow @swaybeverages on Instagram; (b) like the SWAY Summer Giveaway Contest post (the “Post”); (c) write a comment below the Post, stating what you would do in Canada this summer with a $5000 Prize if you won the Contest (your “Comment”); (d) tag three (3) friends in your comment. Steps a-d in this Rule 4 are your Contest Entry.  Make sure your Entry reflects the Rules for Comments and Judging Criteria below.


5. Rules for Comments

Your Comment must comply with all of these Rules, and must remain posted for the Contest Period, to be a valid Entry.  It is not necessary for Entries to reference or use the name SWAY or any other brand, to be eligible or to increase chance of winning.  Entries must not:

(a) violate any policies or terms of Instagram;

(b) contain any unsafe, obscene, vulgar, profane, lewd, or indecent content;

(c) suggest or propose an act that is unsafe, obscene, illegal or immoral. This includes unsafe or immoderate consumption of alcohol, or the consumption of alcohol in any illegal manner or in any place where it is not legal to do so;

(d) infringe any third party privacy, publicity, trademark, copyright or other rights.

Entries containing content prohibited by these Rules or that, in the sole and unfettered discretion of Sponsor, is unfit for a general audience, will be disqualified.


6. Judging Criteria

After the Contest Period, a panel of three (3) judges comprised of Sleeman representatives will review all eligible Entries received.  On or about June 17, 2021, the panel will select three entries for the Grand Prizes, and five entries for the Secondary Prizes, that the panel determine, in its sole discretion, to be the most apt, original, and interesting based on the three following judging criteria (“Judging Criteria”):

  • Creativity: how well the Entry demonstrates creativity
  • Authenticity: how genuine the Entry is
  • Realness: how well the Entry could come true this summer


7. Prizes

There are three (3) Grand Prizes (each, a “Grand Prize”) available to be won in the Contest.  For each selected Grand Prize Entry, the Grand Prize consists of: either an experience for the entrant based on the Entry, worth up to $5000 (“Grand Prize Experience”), OR a cheque for $5000 (“Grand Prize Money”), at the option of the selected entrant.

There are five (5) Secondary Prizes (each, a “Secondary Prize”) available to be won in the Contest.  Each Secondary Prize consists of an SOS kit, with a fun mix of summer goodies.  The approximate retail value of each Secondary Prize is $175.


8. Confirmation of Prize Winner

The judges’ selected Entries will be announced on the @swaybeverages Instagram account on June 25, 2021.  Before being declared a Grand Prize or Secondary Prize (either, a “Prize”) winner, each selected entrant must:

(a) provide full name, date of birth, valid email address and telephone number to Sponsor within the time specified in the @swaybeverages announcement post;

(b) sign and return the Sponsor’s declaration and release form within the time requested by Sponsor, which (among other things):

(i) confirms compliance with these Contest Rules;

(ii) acknowledges acceptance of the Prize as awarded;

(iii) releases the Contest Parties and each of their respective officers, directors, agents, representatives, successors and assigns (collectively, the “Released Parties”) from any and all liability in connection with this Contest, the entrant’s participation therein and/or the awarding and use/misuse of the Prize or any portion thereof; and

(iv) agrees to the use of the selected entrant’s name, user handle, Comment, statements about the Contest, image, and (if applicable) images, video or description of Grand Prize Experience, without further notice or compensation, in any publicity carried out by Sponsor on any platform.

If the selected entrant fails to satisfy the above requirements within the specified time, then he/she will be disqualified and will forfeit all rights to the Prize.


9. Prize Conditions

The following general conditions apply to each Prize:

(a) Prize must be accepted as awarded, and is not transferable. Secondary Prizes are not convertible to cash (no substitutions except at Sponsor’s option, in its sole and absolute discretion).

(b) Where an entrant has been selected to receive a Grand Prize, the entrant must make a final selection of either the Grand Prize Experience or the Grand Prize Money at the time of winner confirmation.

(c) Any Grand Prize Experience must be based in Canada and used by December 31, 2021 at the latest.  If any element of a Grand Prize Experience is not completed by December 31, 2021 for any reason whatsoever, the winner forfeits that element and the value thereof.

(d) If the winner does not use any part(s) of the Prize, then any such part(s) not used will be entirely forfeited and nothing will be substituted;

(e) Sponsor reserves the right at any time to place reasonable restrictions on the availability or use of the Prize or any component thereof and substitute the Prize or a component thereof for any reason with a prize or a prize component of equal or greater value, including, without limitation, but solely at Sponsor’s sole discretion, a cash award;

(f) Sponsor makes no representation and offers no warranty, express or implied, as to the quality or fitness of the Prize;

(g) by accepting the Prize, the winner agrees to waive all recourse against the Released Parties if the Prize or a component thereof does not prove satisfactory, either in whole or in part; and

(h) the winner must sign and return the Sponsor’s declaration and release form, by the date indicated by Sponsor or its designate, indicating that he/she waives all recourse against the Released Parties relating to his/her participation in the Prize.

In order to participate in a Grand Prize Experience, a winner’s guest(s) may also be required to sign and return the Sponsor’s release by a date to be specified by Sponsor.


10. Limitations of Liability

Without limiting the release provided in Rule 8 above, and for greater certainty, the Released Parties will not be liable for: a) any incomplete or inaccurate information caused by any equipment or programming associated with or utilized in the Contest, or by any technical or human error which may occur in the processing of Entries; b) the theft, loss, destruction or unauthorized access to, or alteration of, Entries; c) any problems with, or technical malfunctions of, telephone networks or lines, computer on-line systems, servers or providers, computer equipment, software, viruses or bugs; d) any failure of any Entry to be received by or from Sponsor for any reason including but not limited to traffic congestion on telecommunications services; e) damage to a participant’s or other person’s system occasioned by participation in this Contest; (f) any use of the entrant’s personal information as set out in Rule 11.


11. Personal Information

By entering this Contest, entrants consent to the collection, use and disclosure of their personal information for the purposes of administering the Contest and in accordance with the Privacy Policy available at:

By accepting a Prize, the winner consents to the collection, use and disclosure to the public of information as described in Rule 8 and in the Sponsor’s release form to be provided with winner confirmation. Personal information will not otherwise be used or disclosed without consent.


12. Miscellaneous

All Entries are subject to verification. Sponsor reserves the right, in its sole and absolute discretion, to require proof of identity and/or eligibility, in a form acceptable to Sponsor, including, without limitation, government issued photo identification, to participate in this Contest. Failure to provide such proof in a timely manner may result in disqualification.  The sole determinant of the time for a valid Entry in this Contest will be the Contest server.

All decisions of Sponsor, or any Contest judge as designated by Sponsor, are final and binding in all matters relating to this Contest and on all entrants without right of appeal, including, without limitation, any decisions regarding the eligibility/disqualification of Entries. Sponsor and other Released Parties will not be responsible for illegible, incomplete, lost, misdirected, incorrect, failed or late Entries which will be void.

In the event of a dispute regarding who submitted an Entry, the Entry will be deemed submitted by the authorized account holder of the Instagram account submitted at the time of Entry. “Authorized account holder” is defined as the natural person who is assigned to the account by a mobile service provider, an Internet access provider, online service provider or other organization that is responsible for assigning addresses for the domain associated with the address. A selected entrant may be required to provide Sponsor with proof that he/she is the authorized account holder of the mobile address associated with the selected Entry.

Sponsor reserves the right at its sole and absolute discretion to disqualify from this Contest any individual that it finds or believes to be not in compliance with these Rules, to be tampering with the entry process or the operation of the Contest; or to be acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. ANY ATTEMPT BY AN ENTRANT OR ANY OTHER PERSON TO DELIBERATELY DAMAGE ANY COMPUTER OR COMMUNICATIONS SYSTEM OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND, SHOULD SUCH AN ATTEMPT BE MADE, SPONSORS RESERVE THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

Any use of automated devices to enter this Contest is prohibited. No correspondence will be entered into except with selected entrants. Contest is subject to all applicable federal, provincial and municipal laws.


13. Prize Limit

IN NO EVENT SHALL SPONSOR BE REQUIRED TO AWARD MORE PRIZES THAN INDICATED IN THESE RULES OR TO AWARD A PRIZE OTHERWISE THAN IN COMPLIANCE WITH THESE RULES. In the event that more Prizes are awarded than indicated due to a technical error, Sponsor, in its sole and absolute discretion, may choose to hold a draw to determine which entrants are awarded such Prizes.


14. Right to Terminate or Amend

Sponsor reserves the right to terminate, suspend or amend this Contest and or amend these Rules, in whole or in part, at any time and without prior notice if any factor interferes with its proper conduct as contemplated by these Rules. In the event of Contest termination, any remaining Prize still to be won will, in Sponsor’ sole discretion, be deemed expired and void and will be ineligible for Contest play, and, without limiting any other provision of these Rules, the Released Parties will not have any further liability with respect thereto.


15. Intellectual Property

All intellectual property used in connection with the promotion and/or administration of the Contest, including, without limitation, all trade-marks, trade names, copyrights, logos, designs, promotional materials, web pages, source code, drawings, illustrations, slogans and representations are owned (or licensed, as the case may be) by the Contest Parties and/or their affiliates. All rights are reserved. Unauthorized copying or use of any such intellectual property without the express written consent of its owner is strictly prohibited.

SWAY and SQUEEZ’D BEVERAGES are trade-marks of Sleeman Breweries Limited.

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